About Embroidery Chief — Nigeria's Embroidery Technology Partner
Setting the standard for quality, innovation, and technical excellence across the fashion and textile value chain.
It Started with a Stitch and a Gap Waiting to be Bridged
For many fashion entrepreneurs across Nigeria and West Africa, embroidery has always held the power to elevate, to turn garments from basic to breathtaking. However, while talent is abundant, access has been restricted: a lack of quality industrial machinery, a shortage of technical support, and a gap in professional training.
Embroidery Chief was created to change that narrative.
Founded by Lukman Abdulsalam, a seasoned tech entrepreneur, and Ummi Abdulsalam, a fashion leader, our journey began with Ayma's Embroidery. This boutique brand was born from passion but shaped by the harsh challenges local creatives face.
Driven by a desire to do more than just create, we launched Embroidery Chief, a bold initiative built to scale impact across Africa. We don't just sell machines; we provide the training, support, and infrastructure needed to build sustainable, thriving fashion businesses.
Our Vision
To become a leading Nigerian embroidery technology partner, setting the standard for quality, innovation, and technical excellence across the fashion and textile value chain.
Our Mission
To empower Africa's fashion and textile ecosystem by providing world-class embroidery technology, expert support, and practical training that enable creatives and manufacturers to scale with confidence.
Our Team
The dedicated professionals behind our success and your support.
Meet Our Team
At Embroidery Chief, our strength lies in our people. Our dedicated team brings together years of expertise in embroidery technology, customer service, and operational excellence. United by a shared passion for empowering Africa's fashion industry, we work tirelessly to ensure every client receives world-class support and guidance.
Excellence in Action
From technical specialists and master trainers to sales consultants and logistics experts, every member of our team is committed to your success. We combine deep industry knowledge with a genuine commitment to service, ensuring that your experience with Embroidery Chief exceeds expectations at every touchpoint.
Our Core Values
Excellence
We deliver world-class quality in every machine, service, and interaction.
Empowerment
We believe in lifting others through skills, tools, and opportunities.
Integrity
Honest dealings and transparent partnerships guide everything we do.
Innovation
We embrace cutting-edge technology to stay ahead of the industry.
Our Impact
What began as a passion has grown into a movement. At Embroidery Chief, we measure our success by the success of the brands we empower.
Why Choose Embroidery Chief?
Official partners of DAHAO and Futong, guaranteeing genuine machines and reliable after-sales support.
Ready to Scale Your Embroidery Business?
Whether you're a fashion entrepreneur, production house, or creative brand, Embroidery Chief is your trusted partner.